Campaign Specialist - Media Sales
Company: SPECTRUM
Location: Mesquite
Posted on: January 14, 2021
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Job Description:
JOB SUMMARY The Campaign Specialist is a strategic partner
providing pre- and post-sale advanced advertising campaign support
for large, complex advanced advertising accounts. This position
plays a key role in translating customer advertising objectives
into data driven and effective ad schedules. This key team member
is integral in helping the sales team to maximize multiscreen
solutions for high priority advanced advertising clients. This
position will monitor the advanced advertising campaigns to ensure
the campaign elements are received and executed as intended. Ensure
accuracy and communicate with the ad operations and product
management about optimization, resolve any concerns around campaign
implementation, technology pacing and performance. Provide
post-campaign reporting and analysis to the sales department as
well as serve as a cross functional liaison; owning the
relationship between sales and the fulfillment, finance and
operations teams. MAJOR DUTIES AND RESPONSIBILITIESFor high
priority accounts partner with the local sales teams to pull
information from the Client Needs Analysis and work with Sales
Leadership to understand client marketing objectives to create
advanced recommendations as part of the larger overall multiscreen
campaign. Understand how consumers and agencies are using media
today and incorporate that usage into recommendations and targeting
strategies. Show solid understanding of product capabilities and be
able to maximize inventory usage to ensure proposal delivery.
Manage the campaign from start to finish and oversee campaign
accuracy and performance. This includes order accuracy, proper
traffic implementation, reporting delivery, pacing and that KPIs
are aligned with expectations. Regularly meet and gather feedback
on the client RFPs and schedules that were built to understand
necessary changes to improve future planning decisions and
recommendations. Crucial partner to Ad Operations, the Product
team, and Yield Management to institute optimization tactics and
campaign compliance as well as communicate changes, enhancements,
and progress to AE---s/Sales Leadership and clients where
necessary. Coordinate with Finance to ensure that priority account
deal terms are met to ensure appropriate billing (ie co-op
requirements, 1st party reporting etc.) for high priority
campaigns. Partner with Account Executives and Sales Leadership to
review and evaluate campaign effectiveness; driving account
strategy for retaining clients and positioning new business. Work
closely with Yield and Inventory to ensure that all inventory is
used effectively and priced appropriately to meet client needs and
expectations. Work cross functionally with Traffic/Operations team
to ensure correct fulfillment, tagging strategy has been
implemented and provide optimization strategy according KPI---s.
Perform other duties as assigned. REQUIRED QUALIFICATIONS3 years of
strong brand, product, integrated marketing and/or advertising
sales marketing experience Outstanding verbal, written, and
interpersonal communications with overarching skill to translate
data, information, and research into powerful points of
view---ability to craft and tell a compelling story Strong
communication skills and strong attention to detail, in a faced
paced sales environment Familiarity with and experience in digital
marketing; understanding of online campaign development, metrics,
and optimization strategies Ability to decipher between client
needs, for example, ---branding--- campaigns VS ---call to
action--- and the difference between those schedules Familiarity
with writing rationales and/or agency POVs (---point of views---) A
deep understanding of reach and frequency when measuring campaigns
An analytical mindset that identifies solutions based in data
Knowledge of cable television, digital solutions, and advanced
advertising products Clear knowledge of media terms as well as
media formulas & calculations. Experience estimating ratings
Previous experience supporting a team of Sales, advertising, or
marketing professionals Experience and strong knowledge of research
databases, tools and applications, including (but not limited to)
Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and
comScoreExperience using good logic in creating schedules
Bachelor---s degree or equivalent work experience EOE Charter
Communications is an Equal Opportunity Employer -
Minority/Female/Veteran/Disability For more information on
Spectrum---s benefits, please click here.
Keywords: SPECTRUM, Mesquite , Campaign Specialist - Media Sales, Advertising , Mesquite, Texas
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