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Campaign Specialist - Media Sales

Company: SPECTRUM
Location: Mesquite
Posted on: January 14, 2021

Job Description:

JOB SUMMARY The Campaign Specialist is a strategic partner providing pre- and post-sale advanced advertising campaign support for large, complex advanced advertising accounts. This position plays a key role in translating customer advertising objectives into data driven and effective ad schedules. This key team member is integral in helping the sales team to maximize multiscreen solutions for high priority advanced advertising clients. This position will monitor the advanced advertising campaigns to ensure the campaign elements are received and executed as intended. Ensure accuracy and communicate with the ad operations and product management about optimization, resolve any concerns around campaign implementation, technology pacing and performance. Provide post-campaign reporting and analysis to the sales department as well as serve as a cross functional liaison; owning the relationship between sales and the fulfillment, finance and operations teams. MAJOR DUTIES AND RESPONSIBILITIESFor high priority accounts partner with the local sales teams to pull information from the Client Needs Analysis and work with Sales Leadership to understand client marketing objectives to create advanced recommendations as part of the larger overall multiscreen campaign. Understand how consumers and agencies are using media today and incorporate that usage into recommendations and targeting strategies. Show solid understanding of product capabilities and be able to maximize inventory usage to ensure proposal delivery. Manage the campaign from start to finish and oversee campaign accuracy and performance. This includes order accuracy, proper traffic implementation, reporting delivery, pacing and that KPIs are aligned with expectations. Regularly meet and gather feedback on the client RFPs and schedules that were built to understand necessary changes to improve future planning decisions and recommendations. Crucial partner to Ad Operations, the Product team, and Yield Management to institute optimization tactics and campaign compliance as well as communicate changes, enhancements, and progress to AE---s/Sales Leadership and clients where necessary. Coordinate with Finance to ensure that priority account deal terms are met to ensure appropriate billing (ie co-op requirements, 1st party reporting etc.) for high priority campaigns. Partner with Account Executives and Sales Leadership to review and evaluate campaign effectiveness; driving account strategy for retaining clients and positioning new business. Work closely with Yield and Inventory to ensure that all inventory is used effectively and priced appropriately to meet client needs and expectations. Work cross functionally with Traffic/Operations team to ensure correct fulfillment, tagging strategy has been implemented and provide optimization strategy according KPI---s. Perform other duties as assigned. REQUIRED QUALIFICATIONS3 years of strong brand, product, integrated marketing and/or advertising sales marketing experience Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view---ability to craft and tell a compelling story Strong communication skills and strong attention to detail, in a faced paced sales environment Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies Ability to decipher between client needs, for example, ---branding--- campaigns VS ---call to action--- and the difference between those schedules Familiarity with writing rationales and/or agency POVs (---point of views---) A deep understanding of reach and frequency when measuring campaigns An analytical mindset that identifies solutions based in data Knowledge of cable television, digital solutions, and advanced advertising products Clear knowledge of media terms as well as media formulas & calculations. Experience estimating ratings Previous experience supporting a team of Sales, advertising, or marketing professionals Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScoreExperience using good logic in creating schedules Bachelor---s degree or equivalent work experience EOE Charter Communications is an Equal Opportunity Employer - Minority/Female/Veteran/Disability For more information on Spectrum---s benefits, please click here.

Keywords: SPECTRUM, Mesquite , Campaign Specialist - Media Sales, Advertising , Mesquite, Texas

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