Manager, Shopper Marketing & Omnichannel
Company: Cacique Foods, LLC
Location: Irving
Posted on: April 20, 2024
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Job Description:
Cacique-- is the #1 brand of authentic Mexican-style cheeses,
cremas, chorizos and salsas in the United States. With a leadership
position among the Hispanic population nationwide and over 13 years
of consecutive revenue growth, Cacique is poised for continued
growth and expansion.--Cacique was founded in 1973 upon the four
core values of Family, Quality, Integrity, and Authenticity, and
these values continue to provide the foundation for our success and
how we work. We look to hire future teammates who embody these
values, and who are innovative, resourceful, determined, and
catalysts of change. As a dedicated, family-owned company, Cacique
offers a rewarding environment in which to thrive and grow your
career.--Position Summary: We are building a powerhouse team of
consumer-centric, business-building marketers who are creating
something special in America's #1 Brand for Hispanic perishables.
In this highly collaborative role, you will be driving velocity
through shopper/trade marketing programs, retailer media platforms,
and field marketing. You'll lead our omnichannel shopper marketing
tactics to generate awareness, growth, and loyalty, optimizing our
presence across various retail platforms to maximize brand
visibility and ROI. Additionally, you will develop and manage the
annual Shopper & Omnichannel calendar and budget, ensuring that all
marketing activities are aligned with Cacique's objectives. This a
hybrid (4x in office) position located in Dallas,
TX.--Responsibilities:Lead Shopper Marketing Agenda for the Cacique
business, identifying the core shopper insights, setting
objectives, developing & executing the marketing plans to deliver
business goals. Act as liaison between the Sales team and the Brand
Teams to identify new opportunities to gain share for our base
business as well as support strategic priorities.The expert in the
continued emerging business area of eComm/Digital Shopper Marketing
driving cross functional influence on policies, guidelines,
processes & best practices.Lead the management of agencies and
vendors that includes briefing, evaluating strategy and creative,
communication across key stakeholders. Plans inclusive of, but not
limited to National Coupons, Independent Hispanic Stores, Sponsored
Search, Merch Store.Spearhead development and share out of program
measurement, evaluation, and analysis. Demonstrates the ability to
optimize future programs to deliver the best return. Test & learn
mentality to evaluate marketing tactics and cutting-edge program
activation elements.Effectively managing the national Cacique
Shopper Marketing budget, with responsibility for both working and
non-working dollars.----Skills:Superior collaboration and
communication skills are critical to success in this role.Must
possess a strong desire to win as a team and the ability to
collaborate with and lead teams.Intermediate to advanced analytics,
digital/e-commerce and omni-commerce knowledge.Financial acumen
related to managing a budget, ROI analysis and budget
optimization.General manager mindset, thought leader and skilled
collaborator with strong communication (clear and concise
storytelling).Experience in Sales & Marketing, leading marketing
and/or shopper communication.Strong attention to detail and follow
through.Thrives in change and comfortable with great degree of
ambiguity.--Required Experience:Bachelor's degree or 7+ years of US
military experience; MBA preferred but not required.Minimum of 5
years of Shopper Marketing experience.3+ years of traditional CPG
Shopper marketing role Specific Experience in traditional grocery /
retail (i.e. Kroger, Walmart, Costco, HEB, etc)--Travel: up to 25%
--At Cacique, eligible teammates receive a comprehensive benefits
package which includes medical, dental, vision, life insurance and
short-term disability.-- As well as vacation, sick, holiday pay,
birthday day off, 401k with company match, and more!--We are an
Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex,
age, national origin, religion, sexual orientation, gender identity
and/or expression, status as a veteran, and basis of disability or
any other federal, state or local protected class. When we collect
your personal information as part of a job application or offer of
employment, we do so in accordance with industry standards and best
practices and in compliance with applicable privacy laws.--
Keywords: Cacique Foods, LLC, Mesquite , Manager, Shopper Marketing & Omnichannel, Advertising , Irving, Texas
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