Marketing Manager
Company: CalTech
Location: Mesquite
Posted on: May 13, 2022
Job Description:
Description Experience a dynamic career driven by collaboration,
flexibility, and service. We're searching for a strategic Marketing
Manager who can help us continue broadening our reach to potential
customers and assist in building lasting relationships with vendors
and our pipeline of new sales contacts. If you're a dynamic team
player with a desire to influence CalTech's brand strategy, and
challenge yourself and your creativity, we want to meet you. At
CalTech you'll be surrounded by a collaborative team who is ready
to roll up their sleeves and get to work. Limitless career
advancement potential? You can have that here. It's an exciting
time to join CalTech. We're scaling quickly, and as we do, our
careers offer many opportunities to empower your personal and
professional advancement. From taking on new responsibilities and
building lasting relationships to helping make decisions that
impact our entire business, the sky is the limit when it comes to
what you can accomplish. All you need to bring is a "can do"
attitude and a strong work ethic. As a Marketing Manager, you will
have the opportunity to spearhead projects, influence the future of
CalTech's brand, and work closely with our Sales Team to propel
CalTech's reach to potential customers. Sound good to you? Join us.
What does a Marketing Manager do? A Marketing Manager understands
where to find a client's current and potential customers, what
message to convey to them, and how to keep those messages aligned
at every point of contact. A Marketing Manager also measures the
success of a campaign by analyzing web, social, and other relevant
metrics. The Marketing Manager's job ranges from a moderate level
of strategy work (i.e. How do we best communicate this message? How
do we best capture more customers? How do we best assist and
support the sales team to attract and convert B2B sales prospects?)
to day-to-day, on the ground management of marketing plans and
tactics . This includes working with vendors to ensure projects are
kept on-task, appropriately finished to completion and within a
reasonable time frame. As CalTech's current marketing department is
lean, the Marketing Manager at is expected to "wear a number of
hats". No task is too small, but there is also a need for
executional and strategic support and leadership to share in the
collective responsibility of helping the company meet its business
goals. General Duties and Expectations The Marketing Manager
develops (in total or with support) and manages marketing programs
in specific channels, support business objectives, lead
acquisition, foster customer retention, execute business
development, provide sales support, and advance brand building. The
Marketing Manager assists and/or leads in overseeing the daily
operation of CalTech's many marketing activities, whether
personally or managing the work of vendors or others within the
department. Senior Marketing Managers may lead a team or have
responsibility for marketing a specific set of services or
prioritized initiatives. At times, the job of the Marketing Manager
may require market research and analysis, campaign strategy and
evaluation. Marketing Managers are expected to work well with
senior management and coordinate the work of creative teams
(internal or external). Knowledge of new and emerging media
channels and tools is also important. Your Responsibilities as
Marketing Manager:
- Build marketing programs to support specific marketing
objectives across different channels and segments and in support of
our overall business and sales goals
- Collaborate with cross-functional teams to design marketing and
sales collateral and implement product marketing strategies
- Develop and execute quarterly marketing campaigns for current
and new products based on analysis of the competitive
landscape
- Communicate closely with executive-level staff to make
acquisition channel recommendations based on marketing analysis;
report monthly sales, marketing initiatives, ROIs, referrals, and
budgets to C-suite staff and senior leadership
- Develop business cases for marketing programs at the proposal
stage and make recommendations on marketing tactics
- Edit sales scripts and emails, design training processes,
strategically develop prospect list based on our target customer
profile and personas, and lead generation
- Serve as the primary point of media contact for internal,
client, and public-facing communications
- Oversee social media content, strategies, and content
delivery
- Segment and track activity working with data collection
platforms (e.g. Hubspot) and apply analysis to reach conclusions on
activities, levels of success, and means for improvement
- Evaluate the impact of marketing programs in achieving their
stated objectives, including impact on lead flow, lifetime customer
value and retention
- When necessary, propose and manage marketing research projects
to generate B2B target insights in support of improved marketing
strategy and communications
- Partner with internal stakeholders, and external agencies and
vendors to improve marketing outcomes
- Manage and mentor CalTech's Sales Development Representative
and Marketing Coordinator
- Develop and implement CalTech's Customer and Partner Referral
Programs What skills you'll need:
- Excellent attention to detail and can edit/proofread in the
professional arena
- Excellent organization skills
- Strong creative proofing skills
- Strong persuasive communication skills (written and
spoken)
- Ability to demonstrate patience, tact, and enthusiasm in
communicating with prospects
- Experience with marketing, vendor management, and
leadership/management is preferred
- Must be highly self-motivated, disciplined, and hold a "can do"
attitude
- 2 - 3 years of marketing campaign experience
- Experience building detailed, measured marketing programs and
reporting on the results
- Exposure to digital, social and direct response marketing
- Strong problem-solving ability, including metrics-driven
thinking
- Basic familiarity (exposure to, but not an expert) with the
following software tools: Adobe InDesign, Illustrator and
Photoshop
- Competency in Hubspot (preferred)
- Competency in Microsoft 365 Business tools (Word, Excel,
PowerPoint, etc.)
- Bachelor's in marketing or business or similar preferred
- Willingness to adapt and learn new platforms or technology for
improving marketing activities and outcomes Working Conditions This
position involves in-office work and travel for customer meetings,
relationship development, training, events, and team meetings. Some
after-business hours will be required, as well as the use of a
personal vehicle for job-related travel with mileage reimbursement.
We're an IT solutions provider focused on putting people first.
Since our founding in 1988, we have been building lasting
relationships and delivering value through exceptional technology
services. Our dedication to doing so starts with only hiring
teammates who also value integrity, are dynamic communicators
seeking excellence, and are fully committed to their personal
success as well as the success of the team. Whether we're helping
clients secure their data, strengthen their technical
infrastructure, or prepare cutting-edge cyber defense systems,
we're passionate about giving people peace of mind and empowering
our employee's personal and professional growth in the process. In
fact, we've even been named one of the Best Companies to Work for
in Texas eight years in a row by the Texas Association of Business,
the Society for Human Resource Management, and Texas Monthly! We
offer comprehensive benefits.
- Medical, dental, and vision insurance
- 401K retirement plan
- Employee stock purchase program
- Paid time off
- Paid volunteer time
- Paid holidays
- Short-term disability insurance
- Long-term disability insurance
- Life insurance
- Trustmark supplemental insurance
- Gym membership reimbursement
- Corporate Care Counseling Services Join our family-centered
business. CalTech's equal employment opportunity policy provides
for a fair and equal employment opportunity for all job applicants
and employees regardless of race, color, religious creed, national
origin, gender, pregnancy, sexual orientation, gender identity, age
over 40, familial status, disability, genetic information, or any
other class protected by applicable federal, state and local law.
CalTech reasonably accommodates qualified individuals with
disabilities to enable them to receive equal employment opportunity
and/or perform the essential functions of the job. If you would
like to request an accommodation during the hiring process or
employment, contact the Human Resources department at [email
protected] or 877-223-6401.
Keywords: CalTech, Mesquite , Marketing Manager, Executive , Mesquite, Texas
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