Consumer Insights Manager
Company: Cacique Foods, LLC
Location: Irving
Posted on: April 22, 2024
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Job Description:
Established in 1973, Cacique-- has affirmed itself as America's
leader in Hispanic perishables. Our product offerings span from
fresh cheeses, table creams, and processed cheese to cured meats.
Our company has a leadership position amongst the Hispanic
population nationwide and has enjoyed 13 years of consecutive
revenue growth. We are a very dedicated and competitive
family-owned company which offers an excellent environment in which
to thrive and grow.Cacique looks to hire future teammates who
embody Cacique's Four Pillars: Family, Quality, Integrity and
Authenticity. These four Pillars are the values that have been the
foundation of Cacique's success since its inception in 1973. Our
work culture embraces people who are innovative, resourceful,
determined, catalysts of change and champions of our values.As the
Manager of Consumer Insights, you will play a pivotal role in
accelerating brand growth, influencing new product development, and
maintaining category leadership. This hybrid position (4x in
office) in Irving, involves collaboration with the Demand Team,
utilizing our category-leading consumer and category data
investments to represent the "voice of the consumer" in various
initiatives. If you're passionate about consumer insights,
marketing strategy, and driving brand success, we invite you to
join us in this exciting journey.Responsibilities:Custom Consumer
Research and Trend Monitoring-------------- Develop and execute
annual custom research plans.-------------- Collect, analyze, and
synthesize consumer learning.-------------- Lead primary research
and synthesize syndicated sources.-------------- Act as a strategic
partner with cross-functional teams.----Actionable Insights for the
Demand Team-------------- Develop insights to optimize brand
strategy and marketing programs.-------------- Ensure the voice of
the consumer is heard in all business decisions.--------------
Bring consumer perspective to marketing
decision-making.-------------- Interpret consumer trends into
actionable insights.----Brand Health Tracking-------------- Develop
tools to monitor marketing investments across the consumer
journey.-------------- Recommend brand health tracking tools and
manage vendor relationships.-------------- Provide regular
performance updates to Marketing and Demand Team leadership.--
Required Skills
---- -- -- -- -- -- ---- Excellent knowledge of marketing strategy
and how to integrate consumer insight fundamentals (including
primary & secondary consumer research, syndicated research,
positioning & communication development, and strategic business
analysis).---------------- Strong knowledge of marketing strategy
and consumer insights fundamentals.---------------- Inherent
curiosity and creativity.---------------- Self-motivated with the
ability to be a strategic thought leader.---------------- Excellent
communication skills and storytelling ability.----------------
Comfortable in an entrepreneurial, fast-paced
environment.---------------- Agility and ability to pivot focus
based on business needs.---------------- Excellent planning and
project management skills.---------------- Strong PC proficiency,
including Microsoft Office.
Required Experience
---- -- ---- -- -- ---- --Bachelor's Degree in Marketing,
Psychology, Marketing Research or related field required; Preferred
background in social/behavior sciences such as cultural
anthropology or psychology.---------------- 6+ years of relevant
experience on manufacturer-side and with a branded,
consumer-packaged-goods company OR combination of supplier-side and
manufacturer-side experience. Innovation and Food Industry
experience a plus, but not at all required.----------------
Required experience leading, designing, executing, and reporting
primary market research. This includes both qualitative and
quantitative methods.--Travel: Up to 10%--At Cacique, eligible
teammates receive a comprehensive benefits package which includes
medical, dental, vision, life insurance and short-term
disability.-- As well as vacation, sick, holiday pay, birthday day
off, 401k with company match, and more!We are an Equal Opportunity
Employer and do not discriminate against any employee or applicant
for employment because of race, color, sex, age, national origin,
religion, sexual orientation, gender identity and/or expression,
status as a veteran, and basis of disability or any other federal,
state or local protected class. When we collect your personal
information as part of a job application or offer of employment, we
do so in accordance with industry standards and best practices and
in compliance with applicable privacy laws.
Keywords: Cacique Foods, LLC, Mesquite , Consumer Insights Manager, Executive , Irving, Texas
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